Your brand reflects your company's unique "personality". The Style Guide defines the visual and emotional tone of that personality. A Style Guide is a written guidebook defining the do's and don'ts of representing your brand. Everyone from employees to ad agencies to media outlets should have access to this guide to insure a consistent identity.
Style Guide = Consistency Consistency = Recognition Recognition = Sales
Your Style Guide will include:
Below you'll find links to examples of Style Guides for some major companies:
No matter the size of your company, you need a Style Guide. Admarc can help you define your brand and establish rules for consistency in the representation of that brand. Call us or stop by for a cup of coffee.