Today I turned 65, a day many look to retirement or winding down a career. For me it seems I’ve just begun, with so many changes since my career started in 1975. From a drawing table with a T-square and ruling pen to the digital word where we live now. While technology and tools have changed, the energizing force that still drives me each day is the creation of solutions for the graphic and marketing problems that all clients face, large and small. I can’t wait to get to the office each morning early and start on the next set of solutions.
The other constant is relationships. Whether they are clients or partners in solving the problems they are all invaluable. The contributions through the years have invaluable and the names too many to list, but grateful for them all. Each new idea brings the support of those partnerships, because everything we do has numerous levels of contribution. Ultimately, the idea is the catalyst for everything from a logo to a marketing campaign. And those ideas can come from anywhere, anyone and at any time. You have to be discerning as to when they happen and are worthy of execution. Many great ideas never reach the surface and become “I thought of that” concepts. While many mediocre ideas are acted on and executed. While I think back to the many campaigns and projects that we have done through the years I can also remember many that never made it to the surface.
So, my self-challenge in the last few years has been to act on the creative impulses that I receive and make them happen. It could be as simple as sending an email to a colleague or supplier to say thanks or waking up in the middle of the night and sending yourself an email about an idea and them acting on it when you are at your device.
Lastly, organization is one of the most valuable disciplines needed today. At the pace of the numerous forms of communication, one must be organized, or they will quickly fall behind or create unnecessary stress. Quick access to files and responsiveness are invaluable traits.
Even though the 45 years, so far, that I have spent in this industry have flown by, my love for the craft and creating solutions is still young. It is my hope and prayer that I can reflect experience and excitement to those younger, because we are all created by design.
Fresh insights shared in the morning when ideas are fresh and the coffee is hot.