In the first three seconds of viewing your website, a visitor has formed an opinion about your company.  Just three seconds.  Using eye movement analysis and infrared cameras, researchers have determined these are the elements viewed in the first 35 seconds on your site:

• Color and images
• Logo
• Navigation Menu
• Links to Social Media
• Main Photo or Graphic
• Written Content
• Bottom of the Page

It's worth noting that visitors engaged with written content for only 5.59 seconds.  This would indicate that visitors are not interested in reading paragraphs of information on the home page.  Color, graphics and images will engage them, generate a great first impression and entice them to dig deeper into the site for the information they need.

Take the time now to identify the top three things you want visitors to do as a result of visiting your website.  Then contact Admarc to discuss your first impression.

The genius' name is unknown but at some point in history, a confectioner had the brilliant idea of combining a hard shell with a gummy center and the jelly bean was born.  A common story has it that William Schrafft, a Boston candy maker, urged families to send jelly beans to soldiers battling in the Civil War, greatly increasing popularity of the sweet treat.. We do know that "jelly bean" made it into the Webster's dictionary by 1905 - so the colorful candies have been around for a very long time.

Why the name Jelly Bean? Producing candy in shapes familiar to customers was common in the early days of candy making. (Familiarity - an early marketing ploy!) Some shapes weren't necessarily appetizing - candy mice were a favorite of English children during the holidays!  In the early 1800's, family diets were dominated by beans and vegetables grown in their own gardens. A bean shaped candy would have been a fun play on the diet staple.

Today, jelly beans come in every flavor imaginable - draft beer, maple syrup, bacon - even earthworm, dirt and earwax (ugh).  As of Jelly Belly's last census, cherry is the most popular flavor.

If you missed the link on our social media, take a minute to watch The Time You Have (In Jelly Beans).  It will make you think about life, how you spend your time and, of course, jelly beans. 

Your product may not be as colorful (or yummy) as jelly beans but Admarc can help you create a marketing campaign that will have your clients eating it up!  Contact us today.  

How is your company logo looking?  A little tired? A little past its prime?  Your logo is the face of your company - maybe it needs a little "nip tuck" to bring it up to date?  We are experts at logo design and logo refresh.  Admarc  creates logos that look like a million bucks.....and we rarely charge $211 million to design them.