With 2021 on the horizon, the design world is looking forward to a fresh start. Colorful, whimsical, attention-getting graphics will continue to trend in 2021. Creative platform 99designs predicts that the upcoming year will be dominated by bolder, more surreal and maximalist styles. 
Design styles like "Abstract Psychedelia" and "Retro Futurism" are expected to dominate in 2021. 
These design styles and others are illustrated in 99designs' infographic below. For more detailed information and other examples, head over to 99designs.

Digital Transformation, Lifecycle Marketing, Hype Cycle, Insights Driver, Martech……
Creating and analyzing your company’s marketing may seem complex. The options seem endless and opinions abound. More focus on digital marketing? Ramp up social media? Abandon tried-and-true advertising channels for the “new thing”? 

• What do you need?
• How much should it cost?
• How do you tell if it’s working?

There is a lot of hype around marketing in 2020. But the basics remain the same – no matter the decade.

• Establish a solid identity for your company.
• Target the people who will buy your product or service.
• Customize your message to match your target audience.
• Be consistent and cohesive.

Admarc was born in Midland.  As a life-long Midlander, we know your company, your customers and your environment. Admarc will work with your….notes, thoughts, scribbles, wildest desires…..and will turn them into something that gets response.
We’ve been helping Midland companies make more money since 1983.  As Farmers Insurance would say, we’ve learned a thing or two.  We will sit down and talk with you, listen to your input and concerns and help you draft a marketing plan that works for you. 
Real people who will pour a cup of coffee, listen to your thoughts and create something that works.  That’s not so complex, is it? 
 


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These marketing trends may affect your bottom line in 2017 and beyond. Being proactive in addressing these trends will help keep you ahead of the pack.

Expert or Order Taker?
Who is the king of order takers? We would say Amazon. With this online giant, finding what you need is easy, orders are shipped right to your home or business, the selection seems endless. The process is simple, fast and can be completed from the comfort of your couch. Amazon is expert in giving you options and processing your choices. But that's it. Amazon doesn't know your business or your customer, doesn't analyze current trends or seasonal sales. Amazon isn't familiar with your local business climate or your target market. In 2017, the successful business will promote their expertise. Rather than focusing exclusively on product, these businesses will promote knowledge. Something Amazon can never match.

Content Marketing
More and more, sales are driven by on-line content. You can now research a car, schedule a test drive and complete the purchase without leaving your kitchen table. Every business must have an online component and that component must provide real content to your customer. It's not enough to display your product. You must market your product on-line. Because more and more, that will be the only opportunity you have to connect with your customer.

Segment Marketing
Today's consumers are accustomed to marketing that is tailored to their needs.  Promoting one message to all markets is becoming a thing of the past.

• Major brands develop targeted TV and radio ads tied to specific programming (sports, music, awards shows, etc.)
• Warehouse stores curate their offerings based on the needs of their most desired customer
• Online stores offer "selected for you" options based on your recent activity
• Even the ads you see when online are shown to you based on the sites you visit

Finding ways to promote distinct, relevant messages to different segments of your audience is important and will become more important throughout 2017.

Admarc has the experience and expertise to guide you through changing trends and new marketing avenues. Contact us to learn more about how we can help grow your business.