Digital Transformation, Lifecycle Marketing, Hype Cycle, Insights Driver, Martech……
Creating and analyzing your company’s marketing may seem complex. The options seem endless and opinions abound. More focus on digital marketing? Ramp up social media? Abandon tried-and-true advertising channels for the “new thing”?
We’ve been helping Midland companies make more money since 1983. As Farmers Insurance would say, we’ve learned a thing or two. We will sit down and talk with you, listen to your input and concerns and help you draft a marketing plan that works for you.
Real people who will pour a cup of coffee, listen to your thoughts and create something that works. That’s not so complex, is it?
Advertising agencies are full of creative people. They come up with great "outside the box" ideas. Creative people see things in a way that "regular" people do not. Creative people have long hair and nose rings. Well, that last statement is not necessarily true. Our leader has neither and he's the most creative person I know.. (See proof of short hair and ringless nose below.)
The truth is, you are creative. You may not paint like Grandma Moses or write like Hemingway but everyone has an undeniable creative side. Researchers have long known that the left side of the brain controls the more analytical and rational brain processes while the right side of the brain controls bigger-picture thinking and imagination. What we all need is a little more right-side time.
Why is it often easier to resort to the tried and true answer rather than strive for a creative solution? From the time we were born, we were rewarded for logical, analytic thinking. Learning to walk was met with claps and smiles. The mural we colored on the dining room wall was not so well received. In school, we were praised for answering math problems correctly and were scorned for daydreaming. Left-side thinking was encouraged. Right-side thinking was considered a waste of time.
Encouraging creativity is simply a matter of regularly working out the side of the brain that has been ignored all these years.
It's time to look for our creative side. "Creativity is intelligence having fun." - an Albert Einstein quote. He's a man who knows a thing or two about intelligence. Even old Albert is encouraging us to loosen up and create! Try something new. Let loose, give up expectations and have some fun. Share the results of your creativity with us here and at #MadeInMIdland . We're rooting for you!
Fresh insights shared in the morning when ideas are fresh and the coffee is hot.