Advertising agencies are full of creative people. They come up with great "outside the box" ideas. Creative people see things in a way that "regular" people do not. Creative people have long hair and nose rings. Well, that last statement is not necessarily true. Our leader has neither and he's the most creative person I know.. (See proof of short hair and ringless nose below.)
The truth is, you are creative. You may not paint like Grandma Moses or write like Hemingway but everyone has an undeniable creative side. Researchers have long known that the left side of the brain controls the more analytical and rational brain processes while the right side of the brain controls bigger-picture thinking and imagination. What we all need is a little more right-side time.
Why is it often easier to resort to the tried and true answer rather than strive for a creative solution? From the time we were born, we were rewarded for logical, analytic thinking. Learning to walk was met with claps and smiles. The mural we colored on the dining room wall was not so well received. In school, we were praised for answering math problems correctly and were scorned for daydreaming. Left-side thinking was encouraged. Right-side thinking was considered a waste of time.
Encouraging creativity is simply a matter of regularly working out the side of the brain that has been ignored all these years.
It's time to look for our creative side. "Creativity is intelligence having fun." - an Albert Einstein quote. He's a man who knows a thing or two about intelligence. Even old Albert is encouraging us to loosen up and create! Try something new. Let loose, give up expectations and have some fun. Share the results of your creativity with us here and at #MadeInMIdland . We're rooting for you!
Your brand reflects your company's unique "personality". The Style Guide defines the visual and emotional tone of that personality. A Style Guide is a written guidebook defining the do's and don'ts of representing your brand. Everyone from employees to ad agencies to media outlets should have access to this guide to insure a consistent identity.
Style Guide = Consistency Consistency = Recognition Recognition = Sales
Your Style Guide will include:
Below you'll find links to examples of Style Guides for some major companies:
No matter the size of your company, you need a Style Guide. Admarc can help you define your brand and establish rules for consistency in the representation of that brand. Call us or stop by for a cup of coffee.