Maybe you feel like your logo is just a fancy way of writing the company name. Or that updating your logo is a waste of time and money. If you feel this way, you'd be wrong. Your logo is important. Not only is this the first impression most people have of your company - it's on your letterhead, business cards, brochures, website, social media and signage after all. It's also the one image that stands for your company. And to paraphrase - an image is worth a thousand words.
What's the feeling you have when you look at this American Eagle logo? The aim was to create a feeling of childlike exploration and freedom - using the eagle as the ultimate symbol of freedom and including retro graphics harking back to the childhood age of the target audience. Not only does the retailer want their customers to connect with their logo, they want to create an emotion related to their brand. Starting with their logo and extending through their branding, the retailer encourages their customer to relate American Eagle to good feelings - the freedom of childhood.
A strong logo allows you to rise above the competition. It sets you apart from the crowd. A good logo is memorable and appropriate. It sends the message you want to send and it creates a feeling among those who view it. What feeling do you want to create for your company? Strong? Compassionate? Technologically advanced? Experienced? Your logo should reflect the emotion you want your customers to feel. Every element of your logo helps convey this feeling, helps create a great first impression and helps cement these emotions in your customers' minds.
Let's talk about your logo and how it can be refreshed or redesigned to promote your company in the right way. Call Admarc.
Choosing the right domain name for your business can be tough. The pressure is on - once you begin branding with this domain, changing will be tricky. Putting some thought into your domain name up front is definitely worth the time spent.
First of all, a little domain info: a domain name is the part of your web address that is found after the "http://" or "www". In this example: http://admarc.com, the highlighted portion is the domain name.
Does a domain name really matter all that much? If cost is any indication, yes it does.
Some points to consider when choosing your domain name:
The best extension - With over 126 million registered names, the old standby extension ".com" is pretty saturated. You can still create a workable .com domain name but you might have to be creative. New extensions are being added (.biz, .shop, .info). Time will tell which of these domains become as recognizable as .com. For now, if you can buy a .com domain, do it.
Keep is short, keep in simple - A domain name should be easy to read, easy to spell and easy to pronounce. Remember, in most cases your email address will be based on this domain name. Every time you tell someone your email address, do you really want to say joe@8245tmleql ? When you've come up with a candidate, tell a few friends your domain name and ask them to spell it. Show your domain name to a few different friends and ask them to read it. If there is any hesitation or incorrect answer, go back to the drawing board.
Avoid numbers - Numbers in a domain name can be confusing. Is 5 spelled out or the number 5? It's best to avoid them when possible. If it's not possible, buy both versions of the name.
Say what you do - Most people automatically focus on their company name when buying a domain but sometimes it's a better idea to focus on what you do. Including keywords (oil field, medic, etc.) in your name improves your page rank and many people search for a category - not a specific name.
Check out the domain's history - People abandon domain names every day. An easy way to find out if your potential domain has been used before: Wayback Machine .
Purchase several domains - Domain names are relatively inexpensive. If you see any possibility of confusing your domain name (QuikiMart, QuickyMart), buy all the variations and point them all to your site.
Renew - Your domain name will expire. Keep track of the login and password with your registrar and be sure to renew! Once your name expires, it is open to purchase by anyone. And that anyone is usually someone looking to sell back to you at a higher cost.
Be careful - Sometimes, you miss something important - http://speedofart.com/ (Speed of Art gone terribly wrong.)
Admarc can help find the perfect domain name for your company We also register and renew the name so you never need to worry about losing it. Give us a call.
Your brand reflects your company's unique "personality". The Style Guide defines the visual and emotional tone of that personality. A Style Guide is a written guidebook defining the do's and don'ts of representing your brand. Everyone from employees to ad agencies to media outlets should have access to this guide to insure a consistent identity.
Style Guide = Consistency Consistency = Recognition Recognition = Sales
Your Style Guide will include:
Below you'll find links to examples of Style Guides for some major companies:
No matter the size of your company, you need a Style Guide. Admarc can help you define your brand and establish rules for consistency in the representation of that brand. Call us or stop by for a cup of coffee.