While some would think it was creative foresight that in the midst of the greatest pandemic we have experienced in 50 years, it was just good execution of a creative idea designed to generate interest and increase sales. The Corona brand has suffered in recent months due to the imagery and slogan, but no one on the marketing team could have foreseen these recent months and the need for social distancing, much less designed it into the imagery.
Everything is by design. From the beginning of time until today. Every identity, campaign and, for that matter, individual is by design and created for a purpose. In these days of fear, wonder and the unexpected let's not focus on the things that we cannot control, but on those we can. . . our thoughts, dreams and imagination. Andy Andrews says, "Fear is a misuse of our imagination. Imagination is a discipline." Neither fear or faith can be seen. Our thinking yields our choices and we can choose how we think. Imagination properly guided yields hope and faith. Don't obsess on what you can't do, but on what you can.
In the days and months to come, things will be different, guaranteed. But, they don't have to be fearful. An advantage of being older allows one to gather perspective quicker because of experiences in life, not because we know more, but because we have experienced more.
I for one, am choosing to learn, laugh and live every day with hope.
Living By Design
Fresh insights shared in the morning when ideas are fresh and the coffee is hot.