Does Your Site Make a Great First Impression?

In the first three seconds of viewing your website, a visitor has formed an opinion about your company.  Just three seconds.  Using eye movement analysis and infrared cameras, researchers have determined these are the elements viewed in the first 35 seconds on your site:

• Color and images
• Logo
• Navigation Menu
• Links to Social Media
• Main Photo or Graphic
• Written Content
• Bottom of the Page

It's worth noting that visitors engaged with written content for only 5.59 seconds.  This would indicate that visitors are not interested in reading paragraphs of information on the home page.  Color, graphics and images will engage them, generate a great first impression and entice them to dig deeper into the site for the information they need.

Take the time now to identify the top three things you want visitors to do as a result of visiting your website.  Then contact Admarc to discuss your first impression.