Apple is the king of clean design - elegant, simple, uncluttered. No bells and whistles - simple sophistication. Clean design is definitely having a moment. Check out the shelves on your next shopping trip. Logic would have it that the loudest, brightest packaging would draw the most attention. But you will notice that the simple, subdued design draws you in as well. It can feel like a moment of calm in the midst of your crazy day.
You might think that "simple" means "easy". But you'd be wrong. Simple design is exponentially more difficult than "in your face" advertising. With clean design, each element carries more weight. No hiding behind loud colors, crazy graphics or weird fonts - "simple" demands real talent. Clean design requires each detail to be considered, thoughtful and exact. Simple is definitely not easy.
Radmir Volk's portfolio is a great example of clean package design. His packaging (unlike R.E.M.) doesn't say too much or not say enough. Give Admarc a call if your design could use a little simplification. We have the know-how to say exactly what needs to be said - no more, no less.