Apple is the king of clean design - elegant, simple, uncluttered. No bells and whistles - simple sophistication. Clean design is definitely having a moment. Check out the shelves on your next shopping trip. Logic would have it that the loudest, brightest packaging would draw the most attention. But you will notice that the simple, subdued design draws you in as well. It can feel like a moment of calm in the midst of your crazy day.
You might think that "simple" means "easy". But you'd be wrong. Simple design is exponentially more difficult than "in your face" advertising. With clean design, each element carries more weight. No hiding behind loud colors, crazy graphics or weird fonts - "simple" demands real talent. Clean design requires each detail to be considered, thoughtful and exact. Simple is definitely not easy.
Radmir Volk's portfolio is a great example of clean package design. His packaging (unlike R.E.M.) doesn't say too much or not say enough. Give Admarc a call if your design could use a little simplification. We have the know-how to say exactly what needs to be said - no more, no less.
Artists have always attempted to alter images to shock, surprise - or simply to make the image more visually pleasing. These are some great examples of pre-digital photo alteration. Admarc has experienced artists that can make your images look their best. We can also create 6' tall chickens or headless soldiers if that's your thing!
Photos courtesy of the Metropolitan Museum of Art. The Met
In the first three seconds of viewing your website, a visitor has formed an opinion about your company. Just three seconds. Using eye movement analysis and infrared cameras, researchers have determined these are the elements viewed in the first 35 seconds on your site:
Take the time now to identify the top three things you want visitors to do as a result of visiting your website. Then contact Admarc to discuss your first impression.
The genius' name is unknown but at some point in history, a confectioner had the brilliant idea of combining a hard shell with a gummy center and the jelly bean was born. A common story has it that William Schrafft, a Boston candy maker, urged families to send jelly beans to soldiers battling in the Civil War, greatly increasing popularity of the sweet treat.. We do know that "jelly bean" made it into the Webster's dictionary by 1905 - so the colorful candies have been around for a very long time.
Why the name Jelly Bean? Producing candy in shapes familiar to customers was common in the early days of candy making. (Familiarity - an early marketing ploy!) Some shapes weren't necessarily appetizing - candy mice were a favorite of English children during the holidays! In the early 1800's, family diets were dominated by beans and vegetables grown in their own gardens. A bean shaped candy would have been a fun play on the diet staple.
Today, jelly beans come in every flavor imaginable - draft beer, maple syrup, bacon - even earthworm, dirt and earwax (ugh). As of Jelly Belly's last census, cherry is the most popular flavor.
If you missed the link on our social media, take a minute to watch The Time You Have (In Jelly Beans). It will make you think about life, how you spend your time and, of course, jelly beans.
Your product may not be as colorful (or yummy) as jelly beans but Admarc can help you create a marketing campaign that will have your clients eating it up! Contact us today.
As I reflect on this time of year, I know that the events leading up to Easter were by design. A design created before time, Jesus was sent to this earth as a baby, grew to a 33 year old and then was killed by the very people that had praised him only a week earlier, rose from a tomb and returned to the very heaven he created so that we could follow if we chose. And it was all by design.
In so many areas of life we have no choice. “It’s not fair,” we say. But the scales of life were forever tipped on the side of fairness when God planted a tree in the Garden of Eden. All complaints were silenced when Adam and his descendants were given free will, the freedom to make whatever eternal choice we desire.
Any injustice in this life is offset by the honor of choosing our destiny in the next. Wouldn’t you agree? It would have been nice if God had let us order life like we order a meal. It would’ve been nice, but it didn’t happen. When it came to many details of your life on earth, you weren’t given a choice, a voice, or a vote. But when it comes to life after death, you were!
I’m saying that the greatest news in the world is not that God made the world, but that God loves the world. He loves you. You did not earn this love. His love for you will not end if you lose your temper. His love for you will not fade if you lose your way. You have never lived one unloved day.
Someone told you that God loves good people. Wrong. There are no good people.
Someone told you that God loves you if you love him first. Wrong. He loves people who have never thought of him.
Someone told you that God is ticked-off, cranky, and vindictive. Wrong. We tend to be ticked-off, cranky, and vindictive. But God?
“God is sheer mercy and grace; not easily angered, he’s rich in love. He doesn’t endlessly nag and scold, nor hold grudges forever. He doesn’t treat us as our sins deserve, nor pay us back in full for our wrongs. As high as heaven is over the earth, so strong is his love to those who fear him. And as far as sunrise is from sunset, he has separated us from our sins. As parents feel for their children, GOD feels for those who fear him” (Psalm 103:8-13 MSG).
God loves you and because he does, joy will come. And that is by design.
How is your company logo looking? A little tired? A little past its prime? Your logo is the face of your company - maybe it needs a little "nip tuck" to bring it up to date? We are experts at logo design and logo refresh. Admarc creates logos that look like a million bucks.....and we rarely charge $211 million to design them.