What would John, Paul, George and Ringo have been if they had all walked separate paths? Talented singers, but not the greatest band ever assembled. Collaboration of creative talents can form incredible and lasting results that can't be achieved individually. Admarc can boast of such collaborations through the years. Some the of best work we ever created was with some of the most talented, artists, musicians, directors, writers and especially clients.

As we embark on our 39th year in business we look forward to the many creative collaborations ahead of us and are thankful for the countless we have had the pleasure to be part of in years past. We are much better together than apart, which is probably a good way to approach all we do in life, especially as we begin a new year.

Christmas is a great time to reconsider joy. It is deeper and richer than holiday lights, Christmas carols, wrapped presents, and social gatherings. It is a reality rooted in an authentic relationship with real person who has come to give joy to our hearts and minds.

As I reflect on Christmas past with family, I remember the fun times with mom and dad, siblings and later with our kids when they were young and their eyes were full of wonder. That wonder and joy can still be present this Christmas. A joy and wonder that can’t be found in presents under the tree or a balance in your bank account. This joy is made real as we cherish His truth and trust Him for all of our needs. Everything else, no matter how pleasant, is secondary as a source of joy.

Perhaps the Christmas season, more than any other time of the year, reminds us of how quickly life passes and changes. Rather than grieve or complain about our fleeting memories, we should let Christmas spark encouragement in the reality of our eternal joy.

So, this Christmas, let the fullness of joy be present in your celebrations of Christ. It is the ideal time to let your joy be rekindled. By His strength, I pray this Christmas will be a season of great hope and joy in YOUR world.

Values may not be all that popular anymore. In a world of “faceless” communication, values can sometimes feel irrelevant. Folks are not necessarily held accountable for how they behave. But at Admarc, values are taken seriously – we hold ourselves accountable.

Values are the set of principals we follow, our standards of behavior, what we feel is important in life.  Values have always been important to us but maybe now more than ever, we value our values.
When we first built Admarc (way back in 1983), we established a simple set of values that we uphold to this day.

Do The Right Thing. Treat the client like you want to be treated. When our friends, our clients, our colleagues or even strangers are in need, we help them.

Committed To Inspire. Great companies give back and inspire others. Work is important. People are more important.

Design Matters. Good design is good business. It exists to communicate purpose. We love what we do, we love the people we work with and our passion grows every day. We listen.

Deliver Trust. Deliver service, expertise and transparency. Earn trust by choosing long-term relationships over short term gain.

What are your set of values? What keeps you responsible to yourself and to others?

The first step in improving your ranking on Google search and Google maps is to claim and update your business information.  You will find and manage your account here:  Google My Business.   

Once you've claimed your business, enter complete business information so users know what you do, where you are and when they can visit. Your page is your digital storefront on Google so make it attractive and inviting.

• Physical address
• Phone number
• Category
• Business hours
• Photos of your business
• Description of what you do and/or what you sell

Learn how to update your business information.

​Step #2  Verify your business. This is as simple as requesting a verification code from Google - either via the phone number Google has on file for your business or from a postcard mailed to your business address. 

Step #3  Add owners or managers as authorized users. Levels of access can be managed through your Google My Business account. We recommend assigning on-going responsibility for various tasks (updating photos, responding to comments, etc.) to a specific manager.

Updating and verifying your Google account is the initial step in improving your local ranking. Keeping this information up to date with fresh photos, current phone numbers and addresses, new locations, etc. is important. 

To learn about other ways to improve your ranking with Google, give us a call.

For as long as I can remember I start each business day with a cup of coffee. It usually doesn’t stop there, since I drink it all day long now, probably 10-12 cups a day. There is something about the aroma and smell that even surpasses the taste. I’ve said before that as long as it is hot, I’ll drink it. I wouldn’t say I am a connoisseur of coffee by any means like many of my friends, knowing the background of how and where it is grown, etc., but I do love a hot cup of coffee. For me, it is the bridge to conversations, inspiration, and relaxation and focus on the things I design and create.

Creaffination
There are so many analogies to what I do and life itself found in coffee. Take for instance the coffee bean, they are all different and unique, just like the many creative designers and partners I have worked with through the years. Each bringing their own talent and flavor to the project.  When the beans are ground they mix together for a special flavor all their own, then when heat and water are added they become a product for all to taste and savor.

Reflection
Through the years I haven’t always stopped to enjoy the projects that  I have collaborated with  
to design. In his new book, Greenlights, Matthew McConaughey states, “We need to take time where we stop and do inventory. Let’s go back to our last week, who we were in it. How did we do?'” After 45 years, I have spent more time recently reflecting on the incredible talents of the thousands I have had the opportunity to share coffee with during the creation of designs that have touched so many. A strong aroma of gratitude lingers in regards to the thousands of hours spent to develop identities and brands for companies large and small.

Motivation
Coffee, like the work I love, continues to motivate me for more. Solving a client's problems, whether design or procedure, motivates me to drink another cup, and enjoy the taste. The taste of satisfaction while realizing how blessed I am to get to do this thing called design that I love so much.  Most of all, I'm grateful to God who reigns and am humbled by how he continues to use me in many small ways.

Now it’s time to go back to work, and pour another cup.

Marketing can sometimes feel like a really confusing road map - so many avenues, so many detours, so many directions to turn. Some days, you might feel like you've accidentally ended up in the scary part of town....with a flat tire....in a rain storm.

Admarc understands the confusion. Besides traditional marketing avenues (print, TV, radio, collateral), digital marketing offers more options (websites, social media, online ads). But the fundamentals of marketing remain the same today and into the future. 

A good start to clarifying your personal marketing road map is taking some time to answer these questions:

• What do you want to achieve? Set goals. Be as specific as possible. 
• Why should people buy your products or services? What is special about you?
• What sales promotions can you offer? Special deals, giveaways, discounts.
• Where do your find your typical customer? Hunting? Reading? Surfing the web?

The answers to these questions form the foundation of your marketing plan. 

Admarc has been in the marketing business in Midland Texas for 40 years. We have experience, knowledge, ideas and a killer cup of coffee.  Give us a call or stop by and let's talk about your marketing.   Contact Us